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  • Audience analysis 2006
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Softool-2006 visitor audience analysis

Elena B. Solovey, director of the exhibition, Vladimir G. Matyukhin, Chief of Federal Agency for information technologies of Ministry of Information Technologies and Communications of The Russian Federation, Alexandr S. Bugaev, Chairman of the exhibition's Program Committee, Academician of the Russian Academy of Science, Chief of the Open Systems Center of Moscow Institute of Physics and Technology open the 17-th annual exhibition Softool-2006

The analysis is based on the results of visitor survey, which was held during the exhibition.

Independent expert appraisal showed that the exhibition was visited by about 39600 persons. The visitor questionnaire was filled by 4683 persons - it is about 11,83 % of all exhibition visitors.

Cities and towns

Visitors work or live in 352 cities. Among them are:

and many others.

Gender

		%
male		75,06
female		24,94

Age

		%
< 18		3,01
18-22		18,74
23-30		27,44
31-45		33,31
46-60		14,61
> 60		2,89

Position

		%
CEO / top-manager		24,81
CIO		15,8
chief of the production and technical department		12,33
employee of the IT-department		17,2
employee of the goverment institution		10,22
accountant		5,93
teacher		2,19
student		4,11
other		7,41

Number of employees in the company

		%
< 50		26,47
50-200		20,71
200-500		23,33
500-2000		14,55
> 2000		14,94

Company business line

		%
extracting branches and mining		7,64
leasure		4,11
IT		19,37
medicine and pharmacy		0,89
education		11,37
government institutions		2,69
industry		20,8
agriculture		2,43
building and construction		7,38
trade		4,37
fuel and energy complex		6,84
services		5,3
other		6,81

Aim of visiting the exhibition

		%
to get to know the news		80,3
to find a partner		15,78
to choose software		45,68
to find job		6,58

Interesting sections of the exhibition

		%
industrial automation		16,22
security		19,04
document circulation, docflow		26,53
internet technologies		38,25
information and legal systems and services		15,8
artificial intelligence		19,04
IT in education		25,97
computers and equipment		35,77
corporative systems		31,55
multimedia		26,33
CAD/CAM/CAE		27,77
system software		42,33
communications and communications facilities		28,43
trade systems		11,86
financial-econimic software		19,79
other		3,28

Source of information about the exhibition

		%
visit Softool regular		18,24
TV advertising		4,37
friends and colleague		17,1
post delivery		18,63
computer press advertising		6,42
central press advertising		12,72
outdoor advertising		2,25
internet		20,27

Influence on decision-making

		%
opinion is decisive		38,76
opinion is not decisive		8,6
opinion is considered		52,64